Wunderman Thompson: The advantages of mobile banking are obvious

Wunderman Thompson developed a nationwide awareness campaign for the revised PostFinance app. In three commercials, the advantages of the app were brought closer to a broad target group.

Have full control over your finances - anytime, anywhere. With a simple application, a clear overview of account balances and transactions, and the option to adjust various card settings, the PostFinance app aims to support customers in their everyday banking. However, not all PostFinance customers have taken the step to digital banking yet.

In an awareness campaign, the advantages of mobile banking are therefore to be communicated in a simple and understandable way. Wunderman Thompson has created three spots for this purpose, which use real-life scenes to show how the PostFinance app makes banking transactions, money transfers and online payments easier and more secure, while saving users time.

The three videos are played out via social media to specific target groups and flanked by search engine ads.

Responsible at PostFinance: Jacqueline Gerber, Nils Pippert (Campaign and Communications Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus (project management), Sonja Gross, Michael Gallmann, Michael Lüthy, Johannes Jordan, Felicia Aepli, Samuel Wicki (creation). Responsible at Webrepublic: Vanessa Pinter (Account Manager), David Rubeli (Programmatic Advertising), Céline Maréchal and Michael Zenhäusern (Social Media), Janine Tschallener (SEA). Responsible film production: Boutiq Films, Michael Schwendinger & Alun Meyerhans (Director), Michael Schwendinger (DOP), Paula Liszko (Producer), Lea Hättschwiler (Equipment) Simon Hardegger (Color Grading), DubDub (Sound), Location (The Spot).

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