Family and search for happiness goes all-in so that customers can enjoy a great online gaming experience. This insight forms the basis of Family's current campaign for the online casino, which belongs to the Paris-based Barrière Group.

In a visually stunning commercial with lots of spectacle and wit, Family tells how much really puts its heart and soul into offering players the chance to find their own luck. The story revolves primarily around the elaborate hunt for Lucky, Cherry and Co, the "Slotys".

The 360-degree campaign developed by Family can currently be seen throughout Switzerland and, in addition to the two-minute main spot, includes short versions for online and TV as well as various display ads. Further measures around the "Slotys" will follow.

Responsible at Gamrfirst.chClement Govinda, Sandro Patronaggio, Matthieu Vidier, Marion Pecatte, Stephane Auffret, responsible for FAMILYClaudio Catrambone, Marion Gwerder, Jan Walser, Anina Trachsler, Alexandra Niggeler, Marc Ambühl; Film production: Bubbles & Sons, Papaya Films London; Directed by: Lonan Garcia; Music: 86Tales, Gordian Gleiss.

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