Under the slogan "Bring! hats drauf," the Zurich-based company presents the advantages of the shared shopping list. The cross-channel campaign consists of visuals for classic (digital) out-of-home advertising as well as online video ads, which are also placed on various online news portals and social media platforms. The campaign ﬁnds in the period from mid-September to mid-November 2023 in German-speaking and French-speaking Switzerland. It was developed and implemented by the Swiss advertising agency Sir Mary, which also handled media planning.
With visuals designed to catch the eye and playful headlines, Bring! wants to attract attention in the out-of-home sector. The online video ads of the cross-channel campaign, on the other hand, show everyday shopping planning in the form of WhatsApp conversations and the shopping lists that change as a result. Families and multi-person households are the focus as target groups. "With this campaign, we want to make even more families and multi-person households aware of the advantages of our app. But also brands and retailers advertising within Bring! will proﬁt sustainably from the increased attention and reach of the campaign," says Marco Cerqui, co-founder and CEO of Bring! Labs AG. Fabian Serger, Head of Marketing, adds: "With Bring! we want to keep the joy of shopping alive. This is done through user-friendliness, which brings with it a certain playfulness. We convey this playful approach via our advertising campaign by presenting the Beneﬁts of Bring! in a humorous way. We want to show: Shopping planning can be effective and still be fun!"