PostFinance also has a range of products for home ownership and real estate and accompanies customers through to the right mortgage. After all, anyone who wants to buy their own house or apartment in Switzerland faces many challenges. They also need specialist knowledge, patience and nerves of steel. Because buying real estate is like interest rates: emotions run high and low.
Wunderman Thompson started right here and was able to convince in the pitch. Now there is a foretaste of the new mortgage campaign. The focus of this campaign round is on the first and most difficult steps at the very beginning. The message: PostFinance has attractive mortgage solutions for a wide range of specific needs and accompanies its customers all the way to their goal. That's quite normal.
Media-appropriate headlines are designed to pick up the interested audience in different life situations. For example, trendsetters in the agglomeration, commuters filling up with gas, families in the swimming pool, or seekers on Tinder. And because buying real estate is not always that easy, a bit of humor should not be missing.
The aim of the campaign is to increase PostFinance's presumption of competence in the area of residential property and real estate. First-time buyers and redeemers are to be addressed. Further implementations and new measures are planned in the course of the fall.
Responsible at PostFinance: Marco Chini (Head of Marketing Campaigning Financing & Bancassurance), Anna Tschaggelar, Gloria Mihaljevic (Campaign and Communications Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus, Sandro Tschuor (project management), Marika Magnuszewska, Julia Staub, Michael Lüthy, Felicia Aepli, Samuel Wicki (creation), Kathrina Seiler (production). Vhe responsible at Havas Media (offline media): Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager). Responsible at Webrepublic (online media): Selina Hauser (Project Manager), Vanessa Pinter (Account Manager), Julia Forster (Programmatic), Céline Marechal (Social Media), Larissa Kobler, Nicola Muri (SEA).