TBWA\Zurich launches recruiting campaign for McDonald's Switzerland

From Big Mac Lover to Big Mac Maker: In the current recruiting campaign, McDonald's and TBWA\Zurich invite the target group to switch sides.

The McDonald's brand is particularly popular with Gen Z. To appeal to potential employees, the TBWA\Zürich agency launched a campaign for the fast-food restaurant under the motto "Switch Sides". On the subjects, three well-known products on the McDonald's range are seen from the perspective of McDonald's employees - from behind.

In a campaign initially launched on social media and OOH, the "Switch Sides" call-to-action will take the target group directly to specific job offers on the McDonald's website. An extensive digital and content campaign is to follow in the fall.

Responsible at McDonald's Switzerland: Jean-Guillaume Bertola (Chief Marketing Officer), Severine Caspard (Marketing Manager). Responsible at TBWA\Switzerland: Manuel Wenzel, Reto Clement, Monelle Kanza, Nadja Stickl, Marcel Mägerle, May Schneiter (consulting), ViDo Production, ViDo Video (implementation). 3D/CGI: Cloudscape.

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