The current economic situation means that people's purchasing power is declining and they have less in their wallets. At Denner, there are over 200 items on sale every week - and thus the opportunity to master everyday life with a cheaper shopping cart.
The current OOH campaign visualizes these highly reduced products in an equally highly reduced illustration style. The campaign plays with iconic products and their branding that can be found in the Denner range. At the same time, Denner's retail brands are also to be strengthened. A total of 17 products from the fresh food, beverage, candy, food, dairy, hygiene, and snack categories were implemented.
In addition, the campaign has a small gaming effect: by pausing and guessing which product is being shown, the viewing length of the subjects is automatically extended.
The "greatly reduced products" can be seen on posters in all 26 cantons and in all national languages.
Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht, Lukas Wietlisbach (Art Direction), Tobias Röben (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Angela Cristofari, Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy).