Brinkertlück promotes flagship store opening for Muntagnard

The Grisons-based fashion label Muntagnard is now focusing on a phygital strategy and opening its first own flagship store in Chur three years after the brand was founded. Brinkertlück Switzerland accompanies the opening with a campaign.

After several years of relying on online, Muntagnard ventures the next step and now relies on a modern multichannel strategy with its first store in its home canton. Muntagnard positions itself above all with a rigorous approach to sustainability. Therefore, it was a major goal of the Grisons-based company from the very beginning to make the product developments tangible in its own store.

In the meantime, this flagship store has been successfully opened. In order to increase awareness of the brand and the store, a two-week poster campaign, created in collaboration with the BrinkertLück Schweiz agency, will be launched in Chur in parallel with Monday's opening. The campaign is designed to reflect Muntagnard's brand values.

"Nowadays, most companies seem to look for all solutions in the digital environment. Since we, as an originally purely online brand, are already breaking new ground with our flagship store, we also wanted to complement the usual digital marketing in our advertising. We are therefore all the more proud of the stylish and also Grisons-humorous implementation of our first poster campaign. Now we are very excited to see how it will be received by our customers," says Dario Grünenfelder, co-founder of Muntagnard.

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