Aldi Suisse does not compromise on content and form.

The current image campaign by Inhalt und Form for Aldi Suisse does not mince words. It lets consumers who no longer want to compromise on their shopping have their say.

Swiss consumers want more for life. And not only when it comes to their own needs, but also to the well-being of their fellow human beings and the environment.

The current campaign is intended to convey that consumers can find all the products they need for life at a good price-performance ratio at Aldi Suisse. The company is also committed to fair working conditions and sustainable production.

The "Uncompromising" campaign was launched by Aldi Suisse and Inhalt und Form back in February ( reported). Consumers' desire for uncompromising shopping also plays a central role in the new activation: the campaign shows people of all ages freely expressing their demands. At the start of the campaign, three key visuals and a spot are used, focusing on Swiss consumers and their demands for uncompromising shopping.

The spot is supported by a new song by the electropop duo B77, which was composed by the French-Swiss musicians especially for Aldi Suisse.

Since Monday, the consumers participating in the campaign have had their say throughout Switzerland in the form of TV and online spots, posters, OOH as well as social media and display ads.

Responsible at Aldi Suisse: David Biernath (Director Customer Interaction), Sarah Thalmann (Manager Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Lukas Tauss (Senior Art Director), Caroline Minar (Art Director), Yannick Lippuner (Musical Advisor), Manuela Marty (Head of Consulting/Strategist), Melanie Möckli (Project Manager). Film production: Soha Film, Maximilian Speidel (director), Julien Bourdeille (cinematographer), Reto Trösch (set designer), Arianna Pianca (styling), B77 (music), Dennis Gnoni Visconti (editor), Das Alte Lager (VFX), Arthur Paux (grading), Jingle Jungle (sound studio). Photography: Micha Freutel (Photographer / Image Editing), Tina Aich Production (Producer), Jenny Tschugmell (Styling), Daniela Koller (Hair & Make Up).

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