Bold for Chopfab Boxer: Sometimes it brews a little more

New look, new varieties, new thirst: Bern-based agency Bold designed a matching campaign for Chopfab Boxer's characterful new brand identity.

As of now, Bold's latest campaign for Chopfab Boxer can be seen across Switzerland on billboards, online and on social media.

The merger of Doppelleu Brauwerkstatt with Bière du Boxer of Western Switzerland in 2017 resulted in today's Chopfab Boxer AG with production sites in Winterthur and Yverdon-les-Bains.

Recently, the company decided on the new and meaningful name Chopfab Boxer and celebrated this renaming with a new brand identity and a refresh of the product range.

To a new era

For the launch, Bold created a bold and characterful typo campaign designed to continue the simple and direct language of the brand design.

Responsible at Chopfab Boxer: Philip Bucher (Managing Director), Lara Eberle (Head Campaign Management and Digital Marketing), Carmen Umberg (Graphics and Offline Marketing). Responsible agency: Bold (idea, implementation). Responsible at Eqal Visual Productions (Film & Photo Production): Lea Rindlisbacher (Principal / Managing Director), Beat Hösli (Editor), Valdita Shabanaj (Junior Producer). Image processing: Lorenz Wahl.

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