KSP for Swiss Post: Right in the middle of customers' lives

KSP designed and produced the new awareness campaign "Mitten ins Leben der Kundeninnen und Kunden" ("In the middle of customers' lives") for Swiss Post's two self-service products Postcard Creator and Flyer Service.

KSP has designed and produced the new awareness campaign "Mitten ins Leben der Kundeninnen und Kunden" for Swiss Post's two self-service products (PostCard Creator and Flyer Service). The KSP idea with life in the mailbox thereby goes into the second round, with the message and the visuals being further sharpened.

Whether addressed mailings to existing customers or unaddressed mailings to potential new customers, the most direct route is always through the mailbox. This is also shown by the key visuals with customers whose lives take place in the mailbox itself.

The campaign will run for six weeks from April 17 on online and social media banners as well as at POS in the Bern Postparc and Zurich Sihlpost post offices with a competition. In addition, there is a cooperation with Gryps, the online portal for SMEs focusing on direct marketing.

 


Responsible at Swiss Post, Post Advertising: Karina Chodorowska (Head of Marketing Advertising), Michelle Schneider (Senior Project Manager Marketing Advertising). Responsible at KSP: Julian Riegel, Wolfram Scherer (text), Alba Rau (art direction), Martina Rychtarova, Céline Goldschmid (graphics), Stephanie Waldvogel (animation), Uwe Schlupp (creative direction), Claudia Imholz, Sabine Reinemann (consulting), Manuela Pasanen, Bianca Jäger (DTP), Ansichtsache (image editing), Daniel Krieg (strategy and overall responsibility). Responsible at Havas Media: Hans-Hermann Hahn, Danilo Monteduro (Senior Consultant Digital). Responsible at Gryps: Simon Kälin (Sales), Reto Stauffacher (Lead KMU Aktuell), Sabrina Frei (Product Owner KMU Praxisratgeber), Cheyenne Spycher (Content Manager), Reto Vetterli (Freelance Video Producer).

More articles on the topic