Thjnk Zurich for Ochsner Sport: Bike with us
After Ochsner Sport recently presented the running campaign, the focus in the second part of the dual spring activation is on biking. Thjnk Zurich is responsible for the implementation.
In the film for the current campaign, biking is celebrated in all its variations. Viewers are motivated to get out there and pedal themselves. True to the Olympic motto "Faster, Higher, Stronger," the film features an acceleration race that culminates in viewers challenging ten-time world champion and Olympic champion Nino Schurter. If you're up for it, you can get the right equipment and service at Ochsner Sport.
As with the running film, the music is by Zurich punk bank Annie Taylor. While the original track "Telephone" was used in the running film, a specially composed song accompanies the action in the bike film.
The film can be seen on TV, at POS and in various online formats. In addition, subjects were implemented under the involving motto, which are used online and in print.
Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy). External partners: Hillton (Production Filma), Mona Bertschinger (Production), Animals (Director), Daryl Hefti (Cinematography), Martin Luchsinger (Edit), Gimme Lime by Annie Taylor (Music), Jingle Jungle (Sound Design & Mix), Alex Gregory (Grading), Pascal Schelbli (VFX,) Mood (Photography).