BFU and Ruf Lanz search for trip hazards
Cuddly toys lying around, loose cables and wobbly stools cause 125,000 falls at home every year. That's why the BFU is launching a major national manhunt for the culprits. With an eye-catching campaign by Ruf Lanz.
Every year, 125,000 people in Switzerland are injured in their own homes because they trip, slip, fall on the stairs or fall down somewhere. Five to ten percent of falls result in serious injuries.
Anyone who thinks that it is mainly older people who fall is wrong. Accident statistics show that younger people are also frequently affected - sometimes with serious consequences. The causes are tripping hazards such as toys lying around or loose cables, wet and slippery floors, objects standing around on stairs or wobbly climbing aids. For this reason, the AAIB is now putting these and other offenders out to tender for a large-scale national manhunt. The concept of the Campaign comes from Ruf Lanz.
"Ruf Lanz presented us with several concepts that succinctly summed up the findings of our accident research. Together, the choice fell on the large-scale manhunt," explains Marianne Sterchi, campaign manager at the BFU. "With this, we're asking the population to track down and eliminate creeps in their own homes before they become your undoing."
The manhunt starts in March and will be widely distributed over three years with films on TV as well as online, radio spots, ads in popular newspapers and magazines, wanted posters and social media content.
Responsible at the AAIB: Jürg Beutler (Head of Communications, Member of the Executive Board), Franziska Hartmann (Head of Campaigns), Marianne Sterchi (Head of Campaigns). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger, Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Carlotta Biffi (Consulting), Kevin Meier (Consulting Assistance). External partners: Sebahat Film + Foto (production), Jonathan Heyer (direction, camera and photography), Peter Scherz (production design), UKO (sound design), Jingle Jungle (voice recordings), Cloudscape (postproduction), Aschmann Klauser (image editing), Mediaschneider Bern (media planning).