At Zürcher Kantonalbank, great importance is attached to dealing with customers in a human manner and addressing them at eye level. More than 100 specialists take a lot of time for their private banking customers - even when it is not important.
Under the motto "That's what counts with us," the current campaign is designed to appeal to the target group in a deliberately calm and particularly aesthetic way.
In addition to the classic campaign measures and subjects, various content marketing measures are implemented and used online and offline with the stories of real private banking customers.
The result of the collaboration can be seen online, in print, OOH, on social media and on the comprehensive private banking content hub since Monday.
"ZKB's private banking campaign uniquely combines the best of three worlds: the expertise and individualized approach of a private bank, the breadth of offerings of a universal bank, and the accountability of one of the world's most secure banks," explains Jan-Hendrik Völker-Albert, Chief Marketing & Branding Officer at ZKB. "With our new private banking campaign, we are demonstrating a clear attitude and a unique type of people-centered customer service that is only lived at ZKB in this form."
Responsible at Zürcher Kantonalbank: Alexandra Rahm, Dominik Streich, Meike Bell, Colin Bollier, Alice Rohrer. Overall responsibility for conception, creation and realization: Rod Communication. Production: All in Ltd. Photography & Direction: ApricotBerlin. DoP: Patrick Jaworek. Music: Department of Noise. Completion: Blish. Lithography: Nc ag. Media: Webrepublic, The House Agency.