Pat Burgener shoots an action video with ID.Buzz
Freestyle snowboarder Pat Burgener has filmed an action video in collaboration with the Volkswagen Commercial Vehicles marketing team. He plays all the roles himself and is also responsible for the script, director and composer.
The cooperation between Volkswagen Commercial Vehicles and freestyle snowboarder Pat Burgener has been running for more than half a year - various stories have already been implemented. A new video was now to showcase Pat Burgener with his ID. Buzz in the snow.
Originally, the video was only planned for social media. But what emerged was an action video that was intended to be shown to a larger audience. The 70-second video was shot in Crans-Montana and aired once on Swiss television and was watched by around half a million viewers on Saturday evening at 8 p.m., according to the statement. Now the video can be seen on Pat Burgener's social media channels and on the Volkswagen Commercial Vehicles website.
Responsible at Volkswagen Commercial Vehicles: Manuel Marchev (Head of Marketing), Marco Niggli (Teamleader Marketing Communication), Benjamin Menzi (Marketing Communication Manager). Responsible at WABS: Pat Burgener (Director), Etienne Claret (DOP), Lisa Beney (Camera Operator), Alexandre Coquoz (FPV Drone Operator), Boris Mouton(Runner), Marc-Antoine Burgener (Management), Erika Gritzfeld, freshcom (Video Editing), Tassilo Flamm, EssenceMediacom (Media), Raphael Marquart, Swiss Online Publishing (Social Media).