Agency at the airport shows the alarm button
When there's a fire, every second counts. In a new campaign, the agency at the airport shows what to do now for the Appenzell Ausserrhoden insurance company.
In the event of a fire or other loss event, every minute counts. But what happens if the telephone network fails? The Appenzell Ausserrhoden insurance company has addressed this problem. As a result, every single one of the fire department depots in the canton has recently been equipped with an analog alarm button.
In order to make the population aware of this important button, the Appenzell Ausserrhoden insurance company commissioned the airport agency to develop and implement a high-profile information campaign. Quickly visible and simply explained, everyone can find the most important information about the emergency button and learn how to use it. Media used: posters, flyers, advertisements, PR articles, website.
Responsible at Assekuranz Appenzell Ausserrhoden, Herisau: Jürg Solèr (Director), Walter Hasenfratz (Fire Inspector). Responsible at agency at the airport, St.Gallen: René Eugster (overall responsibility), Michael Lindenmann (consulting/project management/text), Elia Vogt (art direction), Vera Brannen (programming).
