Julius Baer's campaign, with the slogan "How we invest today, how we live tomorrow," aims to increase the visibility and awareness of the brand worldwide. It provides the framework for all promotional activities that shape the Group's perception as a personal, forward-looking and trustworthy wealth manager, the Group said.
With a modular, multimedia approach, the campaign explicitly targets high-net-worth and ultra-high-net-worth individuals worldwide. In addition to increasing visibility and awareness, it aims to communicate Julius Baer's fundamental mindset. It aims to show how the Group's overarching goal of "creating value that goes beyond the financial" is translated into services for clients.
The campaign will be played out in selected premium and financial channels throughout the year. Presence in local digital media will also create visibility. The media mix is complemented by selective out-of-home presence. All campaign elements serve as teasers for Julius Baer's core competencies in wealth planning, investing and financing.
The campaign was developed and produced with the support of the advertising agency Zum goldenen Hirschen.