Ruf Lanz for Welti-Furrer: When art goes on a journey
The art transport specialist Welti Furrer Fine Art launches a new campaign. It was once again conceived and staged by Ruf Lanz.
For ten years, art transport specialist Welti-Furrer has relied on Ruf Lanz's pointed communication. "We have received a lot of positive feedback from the art scene on Ruf Lanz's previous campaigns," says Markus Maushart, Managing Director Fine Art at Welti-Furrer. "In addition, we have been allowed to transport numerous awards, which has drawn the attention of further art-savvy circles to us. The fact that the campaigns have even been included in museum collections also fits the picture."
In the 2023 art season, Ruf Lanz is now sending art on a journey. Based on the contents of three carefully packed suitcases, art lovers can see which iconic work is setting off for a new destination.
The campaign appears on posters in the vicinity of museums and galleries and during important art fairs such as Art Basel, on its own advertising spaces such as the mega-poster on the Welti-Furrer site on Zurich's Pfingstweidstrasse, on advertisements in art magazines as well as in an art card edition and on the web. Because of the international orientation of the art market in English.
Responsible at Welti-Furrer Fine Art: Markus Maushart (Managing Director). Responsible at Ruf Lanz: Mario Moosbrugger (Art Direction), Markus Ruf, Danielle Knecht Lanz (Creative Direction), Gian Marco Juon (Head of Consulting), Kevin Meier (Consulting Assistance), Armin Arnold (DTP). External partners: Aschmann Klauser, Michèle Aschmann (image editing & post production).
