WPP Team Connect sends "Body X Mind" into the next round for SportXX
Following the launch of the campaign in September, communication of SportXX's new brand philosophy enters the next round.
In the course of the brand transformation, SportXX already in the fall with a 360-degree image campaign showed how it is helping to shape the future of sports as a sports retailer: with training for the body and training for the mind. "Strong Body. Strong Mind. Strong Me." Now the new positioning is also to be transported into the winter context. Therefore, for the cold season, the communication was moved into a wintry look and associated with this, the activities that take place in the snow were highlighted.
Käslin as a returning ambassador
In addition to seasonal winter images in the TVC, selected digital advertising materials and measures at the POS, Ariella Käslin is also involved again. As an ambassador, she underpins the importance of holistic training. In order to meet the challenges of everyday life, one should train body and mind. This message runs through all channels. Accordingly, not only typical action scenes but also moments full of mindfulness can be seen in the campaign.
Responsible at SportXX: Beat Kronenberg (Head of Marketing and E-Commerce), Simona Maiolo (Group Brand Manager SportXX), Stephanie Tschopp (Manager Media Excellence), Ester Grau Garcia (Head of Online Shop SportXX and Bike World).Responsible at Team Connect: Deborah Buccarella, Franziska Saxer (project management), Gabriel Schuster (concept, art direction), Jehmsei Keo (concept, text), Julia Fuchs, Dilay Bön (graphics), Benjamin Franken (executive creative direction), Sandro Tschuor (overall responsibility SportXX), Peter Petermann, Swen Morath (overall responsibility).
