Vaudoise Insurance with new campaign: "Inspired. Through you."
Die Vaudoise lanciert schweizweit ein neues Kommunikationskonzept von Franz & René, das die genossenschaftliche Ausrichtung des Unternehmens zum Ausdruck bringen soll.
With a new 360-degree campaign, Vaudoise wants to position itself as a solidarity-based insurer that is close to its customers and understands their needs. The new communication strategy 2023 to 2025 is intended to be meaningful, effective and original, thereby raising Vaudoise's profile and strengthening its brand image.
The new concept was developed by the Bern agency Franz & René and is based on the brand signature "Inspired. Through you." "Everything Vaudoise sets out to do is focused on its employees, partners, customers. The new communication is built on and conveys this basic idea. Vaudoise bases its actions on people, on their everyday concerns and needs, and is inspired by them. That is the Vaudoise message," says Valérie Pecalvel, Strategic Director of the agency.
This communication strategy brings Vaudoise's cooperative orientation to the fore. The graphic implementation and language convey modernity, honesty, and authenticity. To support the new positioning of the group, the three pillars of the positioning are staged with three figures:
- Maureen - The insurance near you
- Luca - The solidary insurance
- Ben - The insurance according to your ideas
The campaign messages will be adapted to the different media, digital or print. The advertising measures of the campaign are launched on a national level. This will be followed by sponsorship and regional communications and products. In collaboration with the Parisian agency Sixième Son, a sound identity was created to complete the overall project.
