Insighters complete BKW's snow sports campaign
In new spots and key visuals, BKW employees and Swiss Ski athletes present sustainable projects in skiing and use them to advertise for new skilled workers.
BKW is working with Swiss-Ski to promote more sustainability in snow sports. After the opening spot with Lara Gut-Behrami (advertisingweek.ch reported) are now being followed by concrete projects aimed at reducing the ecological footprint in winter sports. In four different spots and key visuals, BKW employees and Swiss Ski athletes present projects from the fields of ski jumping, biathlon and skiing - and thus advertise for new professionals who implement the shared vision of fewer tracks in snow sports.
The electrical installations and communication networks of the Lenzerheide Biathlon Arena ensure optimal training and competition conditions until deep into the night, and now with minimized energy consumption and reduced CO2 emissions.
Smart IT solutions in the traditional ski resort of Arosa ensure a better distribution of resources and additionally save energy. At the same time, guests benefit from greater convenience, e.g. through the keyless system of the mountain railroads.
Thanks in part to BKW's electrical installations, the new gondola lift from Testa Grigia in Italy to the Kleinmatterhorn is supplied with energy that is as powerful as it is sustainable.
The ski jumps in Einsiedeln are illuminated more evenly thanks to LED lighting. As a result, athletes benefit from greater safety, spectators from better visibility, and nature from more than 30 percent lower power consumption.
The recruitment campaign completes BKW's ongoing snow sports campaign. All measures were conceived and implemented by Insighters, the creative collective around the two creative directors Andy Lusti and Susen Gehle. In close cooperation with the film and photo production Polarwind and director Fabian Weber and in CoCreation with the BKW communication team of Martin Schweikert and Michael Morgenthaler.
Responsible at BKW: Martin Schweikert (Head of Group COM), Michael Morgenthaler (Head of Brand Experience, Partnerships & Campaigns), Ursina Scheuber (Senior Project Manager Live Experience & Campaigns), Myriel Nussbaum (Head of Digital HR, Co-Head of Business Transformation), Monika Reusser (Specialist Employer Branding), Stefanie Uwer (Senior Communications Manager Live Experiences & Campaigns), Sandy Lanz (Senior Project Manager Live Experience & Campaigns). Responsible at Insighters: Andy Lusti (creative direction, strategy, concept, text), Susen Gehle (creative direction, strategy, concept, text), Lukas Wietlisbach (art direction, concept, graphics), Lisa Steger (consulting), Amina Elmallawany (desktop publishing). Responsible at Polarwind: Fabian Weber (Executive Production, Direction, DoP, Photography), Gian-Andrea Albin (Line Producer), Atelier Lomann / Joel Tweitmann & Randy Looser (Set Design), Arnold Bucher (1st AD), Thomas Hrabovsky (1st AC), Simon Wyss (OB), Oliver Don (Edit), Denis Elmaci (SoundDesign), Unsere Farben / Jürgen Kupka (Grading), AschmannKlauser (Image Editing), Detail AG (Litho), Responsible at Mediatonic: Max Stürzekarn, Samantha Belabbas (digital planning), David Hösli (offline planning).