Andy Was Right Electrifies Winter For Clyde
For the winter campaign of car subscription provider Clyde, Andy Was Right developed a future-oriented message and produced several dozen digital advertising materials. New TikTok formats and YouTube shorts were also used.
Under the newly conceived communication umbrella "Because the future doesn't just last a winter," a multi-stage digital campaign was implemented that positions Clyde's offering as a future-oriented mobility solution.
In close collaboration with Clyde's design and content team, Andy Was Right produced advertising material for social media, programmatic advertising, advertorials and YouTube. The content team was responsible for the entire production process - from shooting in the Grisons mountains to the Super Like Ad on TikTok. The central element: the content had to fit seamlessly into Clyde's current visual language and content strategy.
"With the campaign claim, we wanted to bring Clyde's pioneering role even more into focus. It reflects their aspiration that you have to stand up for values and ideas," explains Roger Hämmerli, Managing Director of Andy Was Right.
Renato Späni, Head of Marketing at Clyde, is convinced: "With Andy Was Right, we have implemented a lot of new content in a very short time, which docks seamlessly with our always-on communication. Thanks to their high understanding of social formats, we were able to test new channels such as TikTok in the campaign and are ready to take off there in the future."
Synergies for best possible results
In cooperation with the media agencies Drop8, Dept and BlueGlass, Andy Was Right was able to efficiently and agilely adapt the content to new media insights and thus get the maximum out of the short campaign duration.
Responsible at Clyde Mobility: Renato Späni (Head of Marketing), Andreas Leuzinger (Campaign & Project Manager), Christopher-Andre Dörschel (Brand Design), Laura Strukamp (Texts & Communication), Raphael Schöni (Photography), Fabian Huber (Performance Marketing), Nico Kunz (Social Media).
