thjnk Zurich: The "darkest poster of the year
This winter, Switzerland and all of Europe are being urged to save electricity and energy. For this topic, the agency thjnk has created a special poster for the Tagesanzeiger.
The Tages-Anzeiger has been around in Switzerland since 1893, so it is important not only to provide quality journalism but also to regularly "refresh" its public image. Since last year, this has been done via the new brand claim "Finden wirs raus" (Let's find out); within the new campaign mechanics, more than twenty motifs have already appeared in a wide variety of media in less than twelve months.
Dark poster for blackout times
This winter, Switzerland and the whole of Europe are being urged to save electricity and energy. A special poster was implemented on this topic as part of the image campaign: The "Blackout Poster" is completely black. Headline, claim, logo are printed in a glossy black, while the rest of the poster is matte. The message can only be read from the right angle; this is precisely why it is intended to cause a stir.
The special poster can be found at various poster sites in Zurich. The posters will be up from now until the end of calendar week 10, i.e. during the entire dark season. In a comprehensive dossier, Tagi readers can also find lots of tips on how to save energy.
Responsible at Tamedia: Isabella Wohlwend (Head of Campaign Management German-speaking Switzerland), Olivier Goetschi (Marketing Manager). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Johannes Gorsboth (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger, Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: JCM Werbedruck AG (Printing)
