POS campaign and magazine: Coop and Valencia rely on Veganuary

To mark Veganuary, Coop is launching a new campaign with Valencia Kommunikation and publishing its free magazine of the same name for plant-based nutrition for the second time.

Vegan products are more in demand than ever. Not only in the month of January, but then especially because of the Veganuary. From meat substitutes and pasta to wine, sauces and ready meals - Coop is also responding to the trend and increasingly expanding its vegan selection.

In order to draw attention to the growing vegan assortment during Veganuary, but also throughout the year, Coop decided on an independent campaign. For this, Valencia Kommunikation designed and implemented POS advertising materials, ads and online communication measures.



Own magazine

The importance of the growing vegan market is also underlined by the Veganuary Magazine. The Coop publication is already appearing for the second time and was enclosed with the Coop newspaper in the first week of January. It can also be obtained free of charge in larger sales outlets. Once again, Valencia was responsible for concept, design, content and implementation.

The campaign will run from January 1 to 31, 2023.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Luca Schwarz (Head of Advertising Image/Proprietary Brands), Florian Lanovic (Head of Social Media/Campaigning), Joachim Von Allmen (Head of Advertising POS), Nathaline Neuschwander (Head of Advertising Fooby / Culinary), Simon Flatt (Head of Media), Markus Graber (Head of Coop Retail Media), Katharina Birkner (Project Manager Coop Retail Media), Patrizia Sigg (Advertising Image / Own Brands), Annika Meier (Social Media/Campaigning), Aliza Berndt (Social Media Manager), Kathrin Wullschleger (Advertising POS), Sibel Sahinbay (Advertising POS), Stephanie Stähli (Advertising Fooby / Culinary), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Mirjam Müller (Senior Account Director), Jasmin Marty (Consulting), Madeleine Knörzer (Art Director), Nionela Katselko (Graphics), Sebastian Refardt, Julia Bommersheim, Guillermo Garcia (Text/Concept), Carol Damann, Yves Bucher (Polygraphy). Responsible at TWMedia: Stephan Küng (overall responsibility), Manuela Brunner (media planning), Madeleine Huber-Tröndle (online media planner), Sven Däschner (Head of Online), Flavio Garofalo (Ad Operations & Online Planning), Miriam Küng (Ad Operations & Online Planning).


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