Publicis launches pension campaign for UBS
Financial independence is important - even in old age. However, too few people still take care of their private retirement provision at an early stage. In their current retirement campaign, UBS and Publicis show the advantages of making provisions for retirement at an early stage.
The campaign focuses on older people who are enjoying their lives and the time after retirement to the full. In three different stories, the protagonists demonstrate the advantages of early private retirement planning in a self-determined and humorous way. For example, they are seen enjoying a stay at the spa, taking off on a spontaneous long trip in a self-determined manner, and enjoying the luxury of time together.
The current campaign has been on air since the end of October 2022 and is being played out in all relevant channels and formats on a moving and static basis.
Responsible at UBS Switzerland: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Strategic Initiatives & Brand Management), Manuela Hauer (Strategic Initiatives), Marcel Aisslinger (Content Marketing), Patric Moeller (Head of Digital Marketing), Nina Schneider (Digital Marketing), Stefanie Karrer (Product Owner Pension Solutions). Responsible at Publicis Zurich: Sascha Fanetti, Sören Schröder, Nina Martens, Mia Reinshagen (creation), Joas Landis, Flurin Hardt, Judith Schnigula (consulting), Mark Becher (strategy), Suzana Kovacevic (integrated producer). Advertising production: Prodigious Zurich. Film production: Pumpkin Film Zurich, Kasper Wedendahl (director). Sound: Hastings. Advertising production: Prodigious. Media: Publicis Media.
