Nutshell and Rework Launch "Make Fashion Circular" Brand Campaign
The fashion industry is considered a major environmental offender. Rework wants to address this problem with a concrete solution and has teamed up with the agency and film production company Nutshell.
At the heart of the brand awareness campaign, in addition to various moving image formats, is a main film, which on the one hand is intended to draw attention to the current environmental problems in the fashion industry and on the other hand also to present possible solutions.
Rework wants to raise awareness for sustainability when buying textiles and has therefore dedicated itself to the re-design of second-hand clothing. Nutshell has used the guiding principle "The world doesn't need another clothing brand, but a better alternative" as a conceptual starting point, which it has further developed and refined.
Responsible at Rework: Marcos Perez (Art Direction, CMO), Laura Weber (Design), Members of the Executive Board Responsible at Nutshell Films: Yves De Prà (Concept, Direction, Production), Aaron Markus Graf (Camera), Simon Wottreng (Head Lighting), Xheni Alushi (Lighting), Nadja Crosina (Head Set Design), Lina Doll (Set Design), Simone Enkerli (H&M), Lino Kalt (1.AC), Magnus Langset (Edit), Remote Sound (Sound Design, Mixing), Igor Burgstaller (VFX, Retouch). External partners: Scout Model Agency.
