Erdmannpeisker: Switzerland discovers Quickline
Telkom provider Quickline wants to conquer the whole of German-speaking Switzerland. As part of the market expansion launched in September 2022, Erdmannpeisker has designed a launch campaign.
In the announcement spot, Quickline makes its first big appearance for large sections of the Swiss population. This idea is taken up in the spot and strikingly staged with the flying "Q" as a catchy key visual. The spot concludes with a teaser to a specific offer.
For Erdmannpeisker, the biggest challenge was to individualize the announcement spot for 13 regions: For each region, a spot was developed with regional images, set to music in the corresponding dialect and tied off with the logo of the regional partner. And this was done for all online formats. The result was a total of over 200 cut versions.
In the second phase of retargeting, the target group is shown a quick online spot announcing the range of services. Here, too, the "Q" is integrated as a key visual.
In the third and final phase of retargeting, the target group is shown a current promotion.
Responsible at Quickline: Iva Krüttli (Head of Communications), Florian Weber (Head of Online Management), Marco Mosbacher (Market Management). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Sybille Erdmann, Daniel Geiger (Consulting), Laura Fässler (Motion Design). Film: Brand film Zurich. Drone footage: Michel Jaussi. Media Planning: Mediaschneider Bern. Online: Webrepublic.
