Family and Loeb focus on "real" Christmas shopping
In contrast to its online competitors, the Bernese department store Loeb offers visitors in Bern, Biel and Thun the chance to do some "real Christmas shopping" - with all the trimmings. Family shows this in its current campaign.
Online shopping is convenient and makes it pretty easy to find a suitable Christmas gift these days. But is it really fun to scroll through a seemingly endless offer, to virtually examine possible gifts and yet not know whether they really fit? Not to mention the subsequent hope that the order will arrive in time for the presents?
Not if the traditional Bernese department store Loeb and the Family agency have their way. In their opinion, the unique feeling of Christmas shopping is missing. Whether it's touch-and-go or Güetzis instead of cookies, the current Christmas campaign therefore takes a tongue-in-cheek look at what the digital competition can't offer shoppers in six different subjects.
The campaign, consisting of radio spots, posters, DOOH, screens and banners, can be seen from the first week of Advent in the regions of Berne, Biel and Thun - and comes entirely without general terms and conditions.
Responsible at Loeb: Sven Oesch, Lisa Urech; Responsible at Family: Claudio Catrambone, Jan Walser, Torsten Maas, Grit Wolany, Severin Binkert, Marc Ambühl, Mery Wunderlin, Corinne Schneider, Tabea Mader; Recording studio: Jingle Jungle.
