One Marketing: Christmas campaign for the Salvation Army Foundation
At Christmas time, The Salvation Army Switzerland Foundation launches a campaign with One Marketing that shows how much joy helping can give.
"Doing good does good": If everyone acted together according to this conviction, we could set great and decisive things in motion. For example, mastering the challenges of our time, creating a better world together. This is often easier said than done. But it can be so simple to take the first step: Sometimes it is enough to listen to someone. To give a smile. To offer reconciliation. To donate.
The Salvation Army is committed to helping people on the margins of society - now everyone can help and share the joy. For this purpose, the foundation has implemented a campaign with posters, eBoards, advertisements, social media measures and TV commercials together with the agency One Marketing. All measures visualize the effect of the main message "Doing good does good".
Responsible at The Salvation Army Foundation Switzerland: Angelika Hergesell (Responsible Campaign), Andrea Wildt (Content Marketing Strategist). Responsible at One Marketing: Philipp Stamm (creative direction), Nathalie Zeller (consulting); Filmgerberei (film production).
