Denner campaign: Sustainable doesn't have to be expensive

The new campaign by Denner and Rod Kommunikation focuses on the fact that sustainable products are not luxury goods.

That sustainable products are more expensive than the conventional alternative is still a widespread prejudice. A misconception that is long outdated, say Rod Kommunikation and Denner in a new campaign.

The centerpiece of the campaign is a spot in which sustainable products are treated like rare luxury goods in scenes reminiscent of great Hollywood cinema. At least by all the protagonists who don't shop at Denner.

The current campaign on the subject of sustainability is another result of the long collaboration between Denner and Rod Kommunikation. And can now be seen in cinema, TV, online and in print publications.

Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Overall responsibility conception, creation & realization: Rod Communication; Film production: Bubbles Film GmbH, Director: Greg Bray, Production: Barbara Kranz, Frank Hasselbach. Music: Andy Hepburn. Postproduction: SLGH Zurich. Completion: Detail. Photography: Stefan Dani. Image processing: Patrik Rohner. Lithography: nc aG.

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