Thjnk and Ochsner Sport declare football a winter sport
To kick off the World Cup in Qatar, Thjnk Zurich and Ochsner Sport are launching a campaign in which the sports retailer declares football the new winter sport.
With its brand claim "Switzerland is our sports ground", Ochsner Sport encourages Swiss people to get out and play sports. Be it by bike or with running shoes from spring to fall, or with skis and snowboards in winter. But this year everything is a bit different. For the first time a football world championship takes place in winter. Therefore, football without further ado becomes the new winter sport.
The current campaign is all about the new winter sport. So we see a boy building a snowman. But the head of the snowman makes itself independent and thus becomes a soccer ball. The result is a football spectacle that is seen throughout the neighborhood. Even SRF expert and former Swiss national team goalkeeper Diego Benaglio joins in.
The film can be seen on TV, at POS and in various online formats. In addition, subjects were implemented that are used online and in print.
Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Simon Zeder, Andreas Züger (Classic Communication), Paddy Käser (Team Leader Content & Social Media), Nadine Holder, Christopher Landert, Jan Schmitter (Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht, Lukas Wietlisbach (Art Direction), Tobias Röben (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger, Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: Czar Film (production), Bart Timmer (director), Sandy Blum (executive producer), Jule Weber (producer CZAR), Franz Lustig (DoP), Alexander Jurkat (editor), Julien Alary (grading), Jingle Jungle (sound studio), Adrian Bretscher (photographer).
