JvM Limmat for Die Mobiliar: One claim for all sports

Mobiliar has been the main sponsor of the four major indoor sports - basketball, handball, volleyball and floorball - for nine years. The sponsorship in floorball has even existed since 2007. The partnerships were renewed for four more years in 2021. Jung von Matt Limmat has been supporting the insurance company in this commitment for a good two years and is now uniting the different sports for the first time under a common guiding principle: "Superpower: Joy of Play.

The task was to find something that would connect the four different sports, their different communities - consisting of amateur and professional athletes - their fans and, of course, the individual sports clubs. And to align the whole thing with the brand and its role as main sponsor. In a joint strategy process, Jung von Matt Limmat and Die Mobiliar developed the central idea that links everything: "Superpower: the joy of playing. It is precisely this joy of playing that is the ultimate motivator in sports and the force that drives all
indoor sports enthusiasts together. And this joy of playing is also what drives Mobiliar to invest in these sports. And last but not least, the joy of playing is the superpower that inspires people beyond the sports field.

Sweepstakes and User Generated Content

The core of the currently visible awareness campaign consists of three assets: from the call for trick shots for young and old, professionals and amateurs, including a competition, to user-generated content and testimonials, everything that makes the heart of a sports fan beat faster is included. The indoor sports testimonials can prove their skills and the best trickshot is chosen for the competition - be it in basketball, handball, volleyball or floorball. In this way, all sports are in the spotlight for Assets. The campaign accompanies the start of the Floorball World Cup in Zurich and has been running throughout Switzerland since November 4 in German, French and Italian, as TVC, on social media and on OOH channels.

Responsible at Mobiliar: Hanna Poffet, Nicole Bieri (Marketing Communication Managers), Melanie Sennhauser (Project Manager Sponsoring & Events), Philipp Brühlmann (Brand Manger), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Jeannine Schnetzler, Cla Campell, Johnny Grubenmann, Anouk Karrer (Text), Gaston Filippo, Luca Schneider (Art Direction), Rob Hartmann (Creative Direction), Florence Scherer, Anne Muhl (Strategy), Fabienne Weidmann, Annika Baur, Adrian Haut, Tina Mons, Vera Riemeier (Consulting), Annette Häcki (Managing Creative Director), Cyrill Hauser (Chief Client Officer).
External partners: Responsible at blish: Chiara Killer (DTP). Responsible at Frame Engine (film production) Felix Tanner (co-concept, direction, editing), Peter Zwierko (DoP), Klangfilm (sound studio), Hannes Rüttimann (grading). Media Tailors: Franco Arenas (Media Consultant), Timo Bendel (Senior Media Consultant).