Home Zurich: mobile advertising for mobile banking

If the banking is mobile, the advertising media must also be mobile, thinks Heimat Zürich - and comes up with a moving campaign for the banking app Zak, in the truest sense of the word.

With the mobile neobanking app Zak, you handle your finances anytime and anywhere. The numerous features and constant further development are intended to make it particularly easy to use. At the same time, with so much competition in the market, brand awareness, its general perception, and its emotional differentiation also play an important role in banking apps.

Posters move

To meet this challenge, Heimat Zürich has once again developed a campaign. The basis of the idea: reduction, simplicity and intuitiveness are in the spirit of the times. And confident humor always does well online. Zak meets these demands with a series of films in which Zak mobilizes not people but, for once, its own advertising. Thus, Zak posters move through aesthetic and sometimes rather absurd environments. The films were realized with director Lasse Linder and the production Dynamic Frame.

Responsible at Bank Cler: Debora Gassmann, Gregor Eicher. Creative agency: Home Zurich. Film production: Dynamic Frame. Directed by Lasse Linder. Media agency: phd.












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