TBWA\Zurich and Coop celebrate being there for each other
With the message "Being there for each other is the greatest gift", Coop and TBWA\Zurich sensitively demonstrate that small acts of kindness in everyday life can make a big difference.
Christmas is the best time to reflect on the essentials and to show your fellow human beings that you care about them. With this in mind, Coop is sending out a message in this year's Christmas ad for more attention and compassion in everyday life, focusing the claim "For me and you." on the importance of being there for each other.
In order to make the immediate effect of this attitude tangible, director Tobias Fueter, together with TBWA\Zürich, has created a film that tells a chain reaction of loving favors. The round dance is triggered by a saleswoman who spontaneously helps a customer in the parking lot load his groceries. Various small gestures follow, passed on from person to person - and even dog. The circle of good deeds closes again with the saleswoman, who is finally also given a moment of happiness by an attentive passerby.
The film was musically accompanied by a dynamic song by Hitmill and will be broadcast on TV in a long version as well as online in several cutdowns from mid-November.
Responsible at Coop: Thomas Schwetje (Head of Marketing / Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Simon Flatt (Head of Media), Luca Schwarz (Head of Advertising Image / Own Brands), Florian Lanovic (Head of Social Media / Campaigning), Anja Nowak (Social Media / Campaigning), Oliver Pursell (Social Media Manager), Kathrin Wullschleger (Advertising POS), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TBWA\ Zurich: Manuel Wenzel, Susanne Weeber, Jan Krohn, Susanna Fill, Naomi Gulla, Severin Miszkiewicz, Maude Mahrer, Stefan Orian, Nico Hediger, Massimo Dalla Palma (creation), Esther Ortega, Marija Suvajdzic, Verena Rainer (consulting). Responsible at OnfilmXStories: Tobias Fueter (Director), Michèle Seligmann (Executive Producer), Nicole Spring (Producer), Heike Schreyer (Production), Jerome Lauber (Coordinator Talent/Cast Coordinator), Sandro Rothmund (Production Assistant), Tobias Dengler (DoP), Reto Trösch (Art Director), Patrizia Jäger (Styling), Claudia Mai (Casting CH), DeeBee Phunky (Casting International), Belinda Norcliffe (Casting London), Marko Strihic (Editor), The Frank Barton Company (Postproduction), Maurizio Bergmann (Sound Design), Rémy De Vlieger (Grading), Edoardo Moruzzi (Head of Postproduction). Responsible for HitMill: Georg Schlunegger (Composition, Songwriting, Producer), Fred Herrmann (Mix, Co-Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Miriam Küng (Digital Campaign Manager), Madeleine Huber-Tröndle (Online Media Planner). Responsible at Cover Media: Angelina Belintani (production, casting), Baschi Thommen (scoring).
