Winter campaign: Arosa Lenzerheide now has its own ski
A ski produced especially for the Arosa Lenzerheide ski resort not only features in the advertising material for the new campaign, but is also available for purchase.
As part of the new campaign for the winter season 2022/23, the Ski resort Arosa Lenzerheide announces its partnership with the Grisons-based ski manufacturer Anavon and presents a ski in the "Arosa Lenzerheide" style produced especially for the ski resort. The ski is not only visible in the new advertising material, but is also for sale at partners and in the Anavon online store.
Carrying the brand 'Arosa Lenzerheide' to the outside world
"The 'Arosa Lenzerheide' ski is an unconventional marketing idea with which we can carry the 'Arosa Lenzerheide' brand to the outside world and inspire our fans," says Stefan Reichmuth, Head of Marketing Arosa Lenzerheide Bergbahnen. With its color gradient from blue to red or red to blue and the printed letters A and L, the ski is unmistakably designed for the Arosa Lenzerheide ski resort.
While in the Previous year campaign of the ski resort Arosa Lenzerheide the differences of Arosa and Lenzerheide were taken up, this year the focus is on the commonality - the common ski area that connects the two vacation regions. The unchanged slogan "Two hearts, one ski area" expresses this: the peculiarities of the individuals, but also the attractiveness, size and diversity of the whole.
In the new promotional film, the Arosa Lenzerheide ski resort is shown during the early morning and late evening hours. The captured mood reflects the primary colors of the ski area, the blue of Arosa and the red of Lenzerheide. And always in the picture is the new "Arosa Lenzerheide" ski.
The campaign involved collaboration with Anavon, Creative Intelligence Society AG (idea and concept), Matto Grosso (film production) and Farner Consulting AG (media).
