Samsung and Sir Mary: After "Epic Mode" comes "Flex Mode
Samsung and Sir Mary are once again giving away a smartphone edition with lots of extras for Gen Z - including streaming subscriptions and a shopping credit. The campaign is now running.
After the "Epic Mode" campaign, in which the owners of a smartphone edition were promised an epic life, now comes the "Epic Mode" campaign. "Flex Mode" the successor to Sir Mary. The predominantly young target group gets a whole year of benefits for a particularly flexible life. This is what Samsung promises the winner:in of the special Galaxy Z Flip4. The foldable smartphone comes with nine special features worth a total of CHF 23,000. These include a 1st class SBB GA, a free subscription to all streaming services, CHF 5,000 in vacation credit, CHF 5,000 in shopping credit on the Samsung Pay Neon Green credit card and much more.
Doity activation film
Like last year, the "Flex Mode" activation film was produced by Doity and directed by Lars Timmermann. It is designed to arouse desire and once again takes the viewer:inside on a journey through the surreally staged features. The campaign will be played out in Switzerland and, for the first time, also in Austria in various lengths on the target group-oriented platforms Youtube, Twitch, Instagram, Facebook, Snapchat and TikTok. In addition, there are performance ads promoting the individual features as stills and 6-second spots. Creators Jounggustav and Anais Decasper as well as Izzy extend the campaign's reach to the young target group with their own content snippets. In the first ten days of the campaign, there were already 25,000 registrations.
Responsible at Samsung: Toni Koller (Head of Mobile Experience Marketing Switzerland & Austria), Fabian Fehr (Head of Mobile Marcom Switzerland & Austria), Allan Haverman (Head of Mobile Marcom Switzerland), Tina Baumberger (Marketing Specialist Mobile Switzerland). Creation: Sir Mary. Content: Izzy, Jounggustav and Anais Decasper. Film production: Doity with Lars Timmermann (Director). Landing page: Sugo Digital. Media: Nicole Caviezel (Senior Digital Account Manager), Mariya Madorin (Senior Digital Account Manager), Iona Jefferies (Digital Account Director).
