JvM Limmat for Die Mobiliar: Providing for the future instead of wasting time
In the same time that we are looking for the bunch of keys, we could also be doing more meaningful things - for example, taking care of retirement provisions. That's the central idea behind Jung von Matt's new campaign for Die Mobiliar.
How often have we wasted valuable time looking for a lost set of keys or snoozing for the fourth time in the morning? Everyday things make us go round in circles, while in exactly the same time we could also secure ourselves financially and thus in the long term for the future. This is the focus of Mobiliar and Jung von Matt Limmat's latest pension campaign.
"Living well for a long time goes very quickly"
Under the slogan "Living well for a long time is quick", we learn that pension advice takes about as long as six well-considered chess moves or the repeated wiping of baby spit-up. The campaign thus puts the countless hours lost in life to pointless things into perspective with simple and quick pension advice. The campaign consists of online spots, OOH assets and runs on social media channels such as on Instagram, Facebook, TikTok and LinkedIn. In the three online spots, we experience everyday situations of wasted time in which everyone:r recognizes themselves. On a textual level, Die Mobiliar and Jung von Matt Limmat convert this lost time 1:1 into consulting time. So instead of spending hours swiping through social media, we could just as easily invest the time in our pension provision. The campaign has been running in German, French and Italian throughout Switzerland since October 31.
Responsible at Die Mobiliar: Amanda Bickel (Marketing Communication Manager), Sarah Pittet (Marketing Communication Manager), Caroline Bleuer (Digital Campaign Manager), Fabian Buser (Head of Digital Campaigns and Conversion). Responsible at Jung von Matt Limmat: Luca Schneider, Cedric Fuchs (Art Direction), Winfried Schneider (Text), Pascal Baumann (Creative Direction), Tina Mons, Andrea Braschler, Fabienne Weidmann (Consulting), Annette Häcki (Managing Creative Director), Stefan Naef (Managing Partner), Cyrill Hauser (Managing Partner). External partners:inside: Responsible at blish: Fabrizio Rutishauser (photography and image editing), Desirée Lanz (final artwork), Roman Aebi (animation). Responsible at Mygosh: David Aufdembrinke (Director), Ilonka Galliard, Lamar Hawkins, Natali Sussman (Executive Producers), Ulrich Kirchner (Producer), Felix Strop (Director of Photography), Perkypark (Music), Xavi Santolaya (Colorist), Myriam Kaelin (Production Design). Responsible at Mediaschneider: Timo Bendel (Senior Media Consultant)
