Erdmannpeisker and Emmi Good Day make the belly a friend
If your gut feeling is right, nothing stands in the way of a carefree and energetic start to the day. This is what Erdmannpeisker is staging in the current image campaign for Emmi Good Day.
The campaign film for the lactose-free milk is to show how important one's own well-being is in soulful images, fast cuts and an eye-catching motion design. The production is to be conveyed in an approachable and open manner and shows no fear of contact with ordinary people and their bodies.
The good relationship with one's own belly is also taken up in the trade ad and visualized with a wide variety of bellies. The message: No matter what your belly looks like, the main thing is that you feel good and can start the day carefree.
The communication measures are supplemented with a specific Instagram campaign, in which the messages are presented in greater depth and in a way that is suitable for the channel.
The campaign is supported and completed with display and bumper ads.
Responsible for Emmi Switzerland (Marketing): Etienne Schumpf (Head Brand and Category Management Fresh), Amir Maslic (Senior Brand Manager). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Selina Helbling (Consulting), Christina Weisser, Jenny Ziörjen (Art Direction), Shining Film (Film Production), Jyri Pasanen (Director), Caroline Braun (Producer), Gabi Benz (Line Producer), Laura Fässler (Social Media Content).