Schroten stages the sustainable business destination Zurich

The Schroten agency launches a LinkedIn campaign for Zürich Tourism around sustainable conventions and everything that goes with it.

Zurich is a great place to live and spend your vacation. The gastronomic offer is broad, the nightlife varied, the waters clean, nature right on the doorstep. For this very reason, however, the region is also recommended as a venue for sustainable business events: In recent years, a wide range of responsible and environmentally friendly services has been established here in the event and meeting sector.

Schroten is currently presenting a small selection of these in a LinkedIn campaign that is tailored to event planners with a focus on sustainability and is being played out to them in a targeted manner. For example, the target group can learn more about climate-neutral high-tech congresses at the Kongresshaus, highly efficient urban farming at Eat Umami, team events such as "Taste The Waste," where supposedly surplus food is cooked in a playful way, or how the Sorrell Hotel Zürichberg interprets social responsibility.

The seven films live from their simple narrative form, which conveys knowledge quickly, compactly, and vividly - even without having the sound on your device. Since summer 2022, they have been used at regular intervals on LinkedIn in German and English.

Responsible at Zürich Tourism: Janine Rupf (Lead Content Marketing). Responsible for grist: Adrian Schräder (overall responsibility), Sebastian Sele (text), film production: Benjamin Weiss, Mattogrosso GmbH, Marc Bachmann (camera), Annika Fausch (editing).

More articles on the topic