The Ragusa chocolate bar was created by Camille Bloch around 80 years ago. In the commercial for the "Ragusa Blond" variety, the chocolate bar aims to entice viewers with its fine taste and a competition. The prize is a vacation apartment in Adelboden-Lenk for a week, including ski pass and ski school. The protagonist of the spot urges viewers not to skip the commercial and to enter the competition.
A game with perspectives around the chocolate bar in its original form from 1942 should ensure more attention for Ragusa Blond and the competition.
The campaign launched in October 2022 and will be played out for five weeks on various online media and on social media. The commercial was developed and implemented by Serviceplan Suisse, produced by McQueen and directed by Jonathan Heyer.
Responsible at Camille Bloch: Fabienne Leuenberger (Head of Marketing), Amélie Elkadiri (Marketing Coordinator). Responsible at Serviceplan Suisse: Günter Zumbach (concept, text), Carina Kienzle, Nadja Tandler (art direction), Kurz Bösinger (motion design), Audrey Isaak, Andrea Staub (consulting), Pam Hügli, Raul Serrat (overall responsibility); Jonathan Heyer (director), Philipp Petersson (executive producer), Joel Scheidegger (line producer).