Jung von Matt Limmat reminisces for Ifolor
It's the "Weisch no" moments that we remember best - and that we capture in photographs. Ifolor and Jung von Matt Limmat know this, too, and are therefore staging these moments in a pre-Christmas activation campaign.
"Do you know where your daughter dressed up as a toilet?" This is the question posed by Ifolor's current campaign. How could anyone forget! Not least because the uniquely bizarre moment was, of course, captured photographically. Such photos are the gateway to your own unforgettable "Weisch no" moments.
This repeatedly asked question "Weisch no?" is the central idea of the current activation campaign of Ifolor and Jung von Matt Limmat and is implemented in a wide variety of media formats.
The question is the introduction to moments that we still talk about years later. Be it the daughter who doesn't dress up as a princess, animal or superhero, but as a toilet. Or the girlfriend who had a gothic phase one summer. And of course - thanks to Ifolor - there is photographic evidence of everything.
Standstill with an element of surprise
At the heart of the campaign are two TV spots, which are also played online in adapted form. The observer wanders through a setting with frozen protagonists and sees every little detail until he finally arrives at the star of the "Weisch no" moment and the actual photo. Where the surprise and thus the uniqueness of the memory is dissolved.
The activation campaign has been running since mid-October with two commercials in German- and French-speaking Switzerland. On social media channels such as YouTube, Instagram, Facebook and owned media such as newsletters and website, the campaign will start at the beginning of November. From mid-November onwards, the campaign will get more and more Christmassy.
Responsible at Ifolor: Hannes Schwarz (CEO), Sonia Custodero Rodriguez (Head of Marketing & Communication), Jasmin Kagerbauer (Marketing Manager). Responsible at Jung von Matt Limmat: Dominique Magnusson, Jacqueline Rufener (Creative Direction), Sophia Kramer (Text), Ayleen Friedrich, (Graphic Design), Marianne Sauter, Sara Hirt (Consulting), Luitgard Hagl (Executive Creative Director), Cyrill Hauser (Managing Partner). Responsible at Jung von Matt Play: Natascha Imfeld (Senior Agency Producing). Responsible at Analog/Digital: Grajper (Director), Patryk Kin (DOP), Alicija Lesiak (Photography), Barbara Dudek (Production).
