Halder Record: Roger Federer rings the bell for Jura's neighbor
Roger Federer likes to ring his neighbor's doorbell for freshly ground coffee. This is the theme of Halder Record's current campaign for Jura.
Coffee machine manufacturer Jura is promoting three current products worldwide in 2022 - again with brand ambassador Roger Federer. The three new spots build on the story platform launched in 2017, which is why this time, too, everything revolves around Roger and his illustrious neighborhood.
The first spot focuses on a young mother and her tech-savvy kids. In the second spot, Roger is welcomed by an astrophysicist who is a fan of the Milky Way. And in spot number three, Roger meets a Himalayan explorer who is hosting a very special guest in his super-cooled apartment.
The three films advertise three different device features, including the "Cold Brew" and "Sweetened Milk Foam" functions. Freshly ground, non-encapsulated coffee is the unifying element throughout all the films.
The spots have been translated into 18 languages and are now available on TV and online.
Responsible at Jura Elektroapparate: Emanuel Probst (CEO), Meinrad Kofmel (Head of Communications & PR), Xavier Hadorn (Head of Marketing Services & Communications). Responsible at Halder Record: Ralph Halder. Production: Pumpkin Film. Directed by: Kasper Wedendahl. Camera: Filip Zumbrunn.
