New POV spot from Digitec: four naked Finns and a steamy infusion
There's usually not much going on in the sauna. But the four men in the new Digitec commercial have their eyes on something. What is it? That's what the new Digitec POV spot reveals.
One thing in particular happens in the new Digitec TVC: surprisingly little. The film doesn't reveal where the naked, sweaty Finnish men are looking until the very end.
A well-tempered sauna, four naked Finns and a steaming infusion: not much else happens in Digitec's latest POV spot. So it's all the more exciting to see where the scantily clad men are looking all the time: A TV set that they have installed in the sauna and on which an ice fishing video is playing.
This film is also based on a real community review and takes a humorous look at the lives of Digitec customers from the perspective of the products.
Since Monday, the spot can be seen on TV, in cinemas and online, as well as in several additional variations on social media channels.
Responsible at Digitec Galaxus: Martin Walthert (CMO), Flurin Spring (Creative Director), Daniel Kobi (Art Director), Ursina Grimm (Head of Brand Management), Mariya Alipieva (Project Management & Brand Management), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Anne Chapuis (French Translation). Responsible at Plan B: Chris Niemeyer (Director), HC Vogel (Producer), Jessica Sonderegger (Producer), Rafael Kistler (DoP), Christoph Menzi (Set Sound), Ioannis Sochorakis (Set Design), Ursina Schmid (Costume), Delia Sciullo (Makeup), Aurora Jouffroy - Alleinheit Casting (Casting), Frederik Bauer (VFX), Christoph Menzi (Edit), Adriel Pfister (Grading). Sound post production: UKO - The Audio Suite.
