Instead of industry-standard vignettes, the campaign by the Andy Lusti & Susen Gehle agency relies on surprising stories that stage the solutions in the everyday lives of BKW's customers with a wink. The stylish and reduced implementation supports the storytelling through its simplicity and clarity - and should ensure a unique recognition value.
"As a large energy and infrastructure service provider, we and our diverse fields of activity are unfortunately not tangible for many people. Instead of packing all our competencies into one communication measure, we offer space for one of three selected areas of expertise with each spot. The new 360-degree campaign humorously shows how numerous individual solutions for a sustainable future are already a reality today" explains Michael Morgenthaler, Head of Brand Experience, Partnerships & Campaigns at BKW. "We show how we as the BKW Group offer solutions for livable environments," adds Martin Schweikert, Head of Group Communications at BKW. The change is not shown from the perspective of the large corporation, but from the perspective of its customers.
Campaign Hub Wastreibtdichan.ch
The Campaign Hub Wastreibtdichan.ch links the various elements of the 360-degree campaign. The platform provides further information on the different areas of BKW and presents the stories behind the stories of the new image campaign with background content. Each individual measure of the BKW Group is presented on the intuitively designed landing page with a cog. With the help of a chatbot, the user himself can become part of the drive for a more sustainable future. The further one scrolls, the more drive elements appear - until finally the entire engine becomes visible, which will keep the earth turning for generations to come.
BKW's current image campaign is now on air online, on social media, on TV and in the print media.
Responsible at BKW: Martin Schweikert (Head of Group COM), Michael Morgenthaler (Head of Brand Experience, Partnerships & Campaigns), Ursina Scheuber (Overall Project Management), Carolina Matthys (Content & Social Media), Michael Blum (Social Media), Thomas Meier (Landingpage). Responsible at Andy Lusti & Susen Gehle: Andy Lusti (Creative Direction, Strategy, Concept, Text), Susen Gehle (Creative Direction, Strategy, Concept, Text), Lukas Wietlisbach (Art Direction, Graphics), Amina Elmallawany (Desktop Publishing). Responsible at Polarwind (film production): Fabian Weber (Director, DOP, Photography), Joel Tweitmann, Randy Looser (Set Design), Oliver Don (Edit), Pablo Nouvelle (Music), Denis Elmaci (SoundDesign/Mix), Unsere Farben (Grading), AschmannKlauser (Image Editing), Detail AG (Litho). Responsible at Mediatonic: Max Stürzekarn (digital planning), David Hösli (offline planning). Responsible at Zeix: Thomas Ehrat (Art Director, Partner), Annina Brügger (Senior User Experience Architect), Simon Eichenberger (Senior User Interface Developer), Nam Pham (User Interface Developer). Responsible at Visol: Daniel Huf (Engineering), Aslam Idrisov (Engineering), Jonas Renggli (Engineering Lead).