Scholz & Friends' energy-saving campaign is expanded

Saving energy is an important topic this winter. Together with DETEC and WBF, Scholz & Friends is therefore giving the population further tips in the energy-saving campaign at the beginning of autumn.

Together with den Federal Department für Environment, Transport, Energy and Communications (DETEC) and for Economy, Education and Research (WBF) launched Scholz & Friends Zurich on 1. September the national Energy savingCampaign. The second phase of the campaign is now starting at the beginning of fall.The campaign of developed on behalf of DETEC and EAER raises awareness under the motto "Energy is scarce. Let's not waste it.", raises awareness among the Swiss population and business community of the need to save energy and provides information on ways of using energy in a way that conserves resources.

Now also TV, Online and Out of Home

The measures refer to the online hub non-waste.chwhich, in addition to energy-saving tips, also provides information on the current situation of the national energy supply. In the second phase, the campaign will be expanded to include moving image formats on TV, online and social media, as well as Out of Home, in order to reach even more people and encourage them to change their behavior. To this end, it will continue to provide concretely applicable savings recommendations from various areas that can be used to stop energy waste. It is aimed at both private households and the business community and also involves multipliers such as companies, municipalities and property managers.

Energy made visible via thermal images

The campaign's motifs and films make energy visible via thermal images. In the process, energy consumers (both technical and human) emit their own heat signature and give the campaign its own unmistakable appearance. The orchestrated campaign is now communicating in all official national languages. Extensive information materials such as flyers, information letters, posters and communication kits for various sub-target groups are used to support the campaign.

Responsible at Scholz & Friends: David Fischer, Christian Vosshagen, Barbara Hartmann, Franziska Pennington, Roger Krage, Joana Faria, Aster Loerli, Martin Stulz, Martin Arnold, Martin Schmidlin, Monja Mangieri (creation). Véronique Forster, Victoria Kirsch, Nhan Nguyen, Lajos Vizner, Tobias Händler, Mathias Rösch (consulting). Susi Miller, Lena Altorfer (Strategy). Kerstin Mende (Art Buying). Directed by: Ari Zehnder. DOP: Ramon Königshauser. Thermography: Heribert Schindler. Film Production: Shining Film Inc. Sound Design: Jingle Jungle Inc. Image editing, final artwork: Detail AG. Media Agency: Mediatonic. Client: Federal Department of the Environment, Transport, Energy and Communications DETEC, Federal Department of Economic Affairs, Education and Research EAER.

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