When you ask football stars what they think of their own outfits, well, it can happen that there are different opinions. After all, fashion is a matter of taste - and there's no arguing about that, as we all know. For the fashion company Jucan, the agency Asap / Alder Strässle und Partner has now placed precisely this at the center of its communication - after all, the fashion house offers something for everyone, whether from the in-house collection or tailor-made. While Granit Xhaka is happy about the Jucan customer's decision in the new spot because he has chosen his suit, Haris Seferovic and Djibril Sow don't really understand this decision - and wave it off.
And that fits, because Jucan and the subject of football have been closely linked since this season: The fashion company is the official supplier of the team of presenters and experts of Blue TV, which holds the exclusive rights in Switzerland for the broadcasts of all Champions League and Europa League matches. Roman Kilchsberger as host, but also experts such as Marco Streller, Marcel Reif, Mladen Petric or Bernard Challandes are dressed by Jucan. In addition, there will be a dedicated billboard before, during and after the broadcasts to draw attention to the partnership. The campaign will be seen on TV, online, on social media and in cinemas.
Responsible at Jucan: Johannes Ucan, Titian Scheidegger. Conception, creation, realization: Asap / Alder Strässle und Partner, Ramon Alder, Nico Strässle. Film production: Marty/Trezzini, Yves Marty, Tim Rüegg, Gianluca Trezzini.