Wunderman Thompson brings the SBB Jukebox to train stations
With the SBB Jukebox and the favorite songs of passers-by, Wunderman Thompson increases the time spent at the station - and in the local stores.
Waiting at the station is now really fun: the SBB Jukebox, created by the Wunderman Thompson agency, is designed to increase the time spent at the station and bring customers into the local stores and restaurants. Passers-by can choose their personal favorite song from a list free of charge - from the Swinging 60s and the biggest hits of the 80s to Eurodance and the charts of today - and thus get the whole station in the mood. The jukebox does not work with coins, but by means of a QR code. Corresponding vouchers will be distributed directly on site and are also available in many surrounding businesses.
Competition on social media
The Jukebox Tour will be announced in advance around the eight participating stations. The key visual of the campaign can be seen on all advertising material: The SBB Jukebox on Tour on an escalator with colorful disco lights. In cooperation with Ron Orp, there is also an activating competition on social media: Anyone who shares a video of their own dance moves in front of the SBB Jukebox with #sbbjukebox has a chance to win something.
Responsible at SBB Real Estate: Men-Duri Guetg (Project and Product Marketing), Urban Burch (Branding). Responsible at Wunderman Thompson: Sonja Gross (Art Direction), Julia Staub (Text), Alisa Lomoceva (Graphics), Dany Boletas (UX & Motion Design), Curdin Montalta, Kathrina Seiler (DTP), Benjamin Franken (Creative Direction), Stéphanie van Maanen (Senior Account Director). Responsible at Aroma: Matthias Berg, Timon Kiefer, Lara Miani (Project Management). Responsible at Ron Orp: Marcella Corti, Gina Buff (Social Media Management). Responsible at Spool Promotions: Andrea Bergmann (Sampling Responsibility).
