New image campaign: Seeing through view

With a cross-media brand campaign, Blick advertises prominently in five ad motifs and with two TV spots on various channels throughout German-speaking Switzerland.

Clear, courageous, pioneering, close - based on these values, Blick offers its users independent journalism and well-founded information. Around the clock and in all areas of life. Blick creates insight. An added value on which the five subjects (politics, society, research, football and ice hockey) of the new campaign also focus.

Ladina Heimgartner, CEO of the Blick Group: "Blick has power and size and reports on everything that moves people. The subjects underline this broad spectrum of topics, which we examine from all sides and bring to the point in an informative and entertaining way."

Responsible for the campaign concept is the Zurich-based agency Rod Kommunikation, with which the Blick Group has already been collaborating on various marketing topics since the beginning of the year. "The Blick image campaign is, after various jointly realized product campaigns in the past months, the highlight of 2022," says Regula Bührer Fecker, partner and strategist at Rod. "I am proud of the fruitful collaboration between the two teams at Rod and Blick."

Starting today, the various campaign motifs can be found throughout German-speaking Switzerland on large billboards, in printed publications and on numerous online channels. In addition, two TV spots will be shown on SRF, ProSieben and on web TV.

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