Sounds good: Valencia designs communication package for Coop JBL Sound Trophy

Coop's new loyalty promotion offers exclusive discounts on headphones, speakers and other great-sounding products from the well-known JBL brand. Valencia was commissioned to design a comprehensive communication package for this.

The 39th Coop Trophy is designed to make the hearts of music fans beat faster: from noise-canceling headphones and Bluetooth speakers to large party boxes that create a great atmosphere everywhere. The communication designed by Valencia Kommunikation is correspondingly loud.

The agency not only created the visuals for the promotion, but also a comprehensive communication package in which digital formats and classic advertising media are seamlessly intertwined: Various online advertising measures such as bumpers, banners and social media ads, as well as different audio formats for radio and Spotify, were coordinated with the print and POS communication in terms of content and design, thus ensuring an integrated presence that sticks. The JBL SOUND Trophy is already the 35th trophy that Valencia has had the privilege of designing for Coop. "Thanks to the long-term cooperation with Valencia, we benefit from a great deal of promotional know-how and efficient co-working," says Stefan Berberig, Purchasing Product Manager at Coop.

The JBL Sound Trophy runs from September 20, 2022 to January 15, 2023 in Coop supermarkets, Coop City, Fust, Interdiscount and on Collection stamps are also available in Coop restaurants.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Kathrin Wullschleger (Project Manager Advertising/POS), Sandro Graber (Head of Marketing Production/Purchasing), Florian Lanovic (Head of Social Media/Campaigning), Anja Nowak (Project Manager Online Campaigning), Oliver Pursell (Social Media Manager), Simon Grieder (Head of CM/Purchasing Beverages/Specialty Stores), Daniel Vonach (Category Manager), Stefan Berberig (Purchasing Product Manager), Jacqueline Mega (Marketing Assistant), Pascal Gerhard (Project Coordinator), Julia Gürtler (Project Manager Advertising Coordination and Brand Management Wine), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Samuel Strobel (Project Manager Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at Valencia Communication: Tommy Schilling (Chief Creative Officer), Janine Kuhn (Consultant), Michelle Mathis (Graphic Designer), Ana Estepa Garcia (Interactive Media Designer), Sebastian Refardt (Senior Copywriter), Marco Fritz (Polygraph/Project Manager), Niklas Dunke (UX/UI Designer/Polygraph). Responsible for concept and products: cadooz rewards GmbH, Hamburg. Media Planning: TWmedia AG, Basel. Production audio spots: The Cover Media AG, Basel


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