Bern University of Applied Sciences and Bold say "Hey Future".

The Bern University of Applied Sciences (BFH) provides practical preparation for a career. An institution so in tune with the times. This is exactly what the new campaign of the Bernese agency Bold reflects.

Tomorrow's success begins with education today. This is reflected in the range of subjects offered by the Bern University of Applied Sciences. The "University of Applied Sciences for the Switzerland of Tomorrow" focuses with foresight on topics that arm us for the demands of our modern world: Sustainability, Digital Transformation, Entrepreneurship, and the values of a so-called "Caring Society". The latest campaign for BFH from BOLD takes up these focal points in a declinable duct. With "Hey Future" as a catchy headline, clear messages and a fresh, contemporary visual language.

The communications strategy focuses on strong digital campaigning. A broad social media campaign and engagement ads target the audience. This is accompanied by a comprehensive package of out-of-home measures to increase the campaign's visibility.

Customer: BFH Bern University of Applied Sciences, Bern. Agency: BOLD AG, Bern. Photo: Fabian Hugo, Bern. Media: iqual AG, Berne, Capture Media AG, Zurich

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