Friendly greetings for Rivella: discover routes on social media

In the fall, Switzerland will once again be fleissig hiking and there is of course no way around Rivella. On Facebook and Instagram, the brand is presenting various hiking routes inspired by three Rivella varieties. For example, there is a classic Rivella Red route, a light Rivella Blue route, and a natural Rivella Refresh route. Each of these routes, with their backdrops and their different activity options, is emblematic of the respective Rivella variety.

The individual hiking routes are presented with specially produced videos and supplemented with Gamification posts and other posts about Rivella Wanderland. Thanks to the content, the community is immersed in the autumnal hiking diversity of Switzerland.

With a little luck you can even hoffen on a unique prize: your own hiking bench on an iconic Swiss hiking route. The winner:in the hiking bench may have it personalized with an engraving. To enter the competition, all you have to do is tell Rivella via a comment what word, saying or phrase you would like to personalize your bench with. During a joint visit to the carpenter's workshop, the personal engraving is created directly on site before the Wanderbänkli is then placed at the final location.

The content strategy, production and media planning for Rivella Wanderland came from the agency Freundliche Grüsse, which has managed Rivella's social media channels since 2020.

Responsible at Rivella: Elena Neuhold (Junior Brand Manager), Francesco Camenzind (Brand Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Marion Schwager (overall responsibility), Janine Sonderegger (Head of Content), Mara Schwegler (Art Direction), Eva Brun, Andrea Aegerter (Consulting), Katharina Thalmann (Content), Roberto De Bonis (Social Media Strategy)